RITU GUPTA

The project aimed to redesign the packaging of Amul butter 100-gram packing within the constraint of keeping the cost of the entire packaging under Rs. 5. In order to do this, a thorough market survey was conducted to identify the problems faced by the customers with the current packaging. Based on the findings, various packaging solutions were proposed that would address these issues while also being cost-effective. The goal was to create a packaging that would be functional, visually appealing, and cost-efficient for both the manufacturer and the consumer.